Sponsorship in The Netherlands
Next to enhancing the brand awareness within The Netherlands, BNP Paribas aims to build a sustainable relationship and make a positive difference within the Dutch cultural sector. As BNP Paribas has been a corporate patron of jazz in all its forms for over 20 years, BNP Paribas The Netherlands focuses specifically on Jazz. BNP Paribas tries to connect their selected projects with the Group’s core values:
- Commitment: by being implicated with its partners;
- Ambition: by supporting creators, allowing the talents to develop to a higher level;
- Creativity: by supporting innovating projects, capable of helping the world around us to progress;
- Reactivity: by being a force capable of mobilising strengths and detecting/profiting from new opportunities
BNP Paribas is main sponsor of Metropole Orkest. As part of the partnership, BNP Paribas is title sponsor of Metropole Orkest’s new concert series Future of Jazz.
Metropole Orkest is the world’s leading pop and jazz orchestra and has won several Grammy Awards. The orchestra is always looking to experiment and to be part of spectacular performances. It has shared the stage with some of the biggest legends in music but also invests in playing with the next generation of stars.
On Group level internationally, BNP Paribas has forged a deep and lasting partnership with tennis since 1973. As BNP Paribas expands their business activities, tennis helps the Group to enhance awareness of the brand worldwide.