Sponsorship in The Netherlands
Next to enhancing the brand awareness within The Netherlands, BNP Paribas aims to build a sustainable relationship and make a positive difference within the Dutch cultural sector. As BNP Paribas has been a corporate patron of jazz in all its forms for 21 years, BNP Paribas The Netherlands focuses specifically on Jazz. BNP Paribas tries to connect their selected projects with the Group’s core values:
- Commitment: by being implicated with its partners;
- Ambition: by supporting creators, allowing the talents to develop to a higher level;
- Creativity: by supporting innovating projects, capable of helping the world around us to progress;
- Reactivity: by being a force capable of mobilising strengths and detecting/profiting from new opportunities
BNP Paribas The Netherlands proudly supports since 2011 the North Sea Jazz festival. The Group has confirmed its sponsorship for the editions up to and including 2014. The main focus of the partnership is the support of jazz talent and bringing children into contact with jazz music. BNP Paribas does this via its Foundation by supporting North Sea Jazz Kids and the Paul Acket Award.
On Group level internationally, BNP Paribas has forged a deep and lasting partnership with tennis since 1973. As BNP Paribas expands their business activities, tennis helps the Group to enhance awareness of the brand worldwide.