BNP Paribas partner of ‘The Floor is Yours’ of Stichting Jeugdfonds Sport & Cultuur Nederland - BNP Paribas Netherlands
BNP Paribas Netherlands News & Press
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November 20, 2018 - , ,

BNP Paribas partner of ‘The Floor is Yours’ of Stichting Jeugdfonds Sport & Cultuur Nederland

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BNP Paribas and Stichting Jeugdfonds Sport & Cultuur Nederland have signed a three-year agreement for the project ‘The Floor is Yours’. The Floor is Yours is a series of ten breakdance lessons that will be given at fourteen different locations in the Netherlands. The objective of the project is to introduce more children, youngsters and parents to dance. The lessons are offered for free to children and youngsters from families that don’t have the funds to pay for this. This project, funded by the BNP Paribas Foundation, is part of Dream Up, the Foundation’s international programme for social inclusion and education through practising an artistic discipline.

Daniel Thielemans, Country Head for BNP Paribas The Netherlands: “Through The Floor is Yours a new generation has the opportunity to be introduced to art and culture in an accessible way. Developing creativity and expression increases the chance to participate well in society later on. This is particularly important for young people that grow up in a disadvantaged environment.”

This is the second year that The Floor is Yours is being organized. Including the children that join this semester, already 690 children have participated in The Floor is Yours since the start in 2017. The lessons are given by renowned dancers from the urban dance scene, like B-boy and dance teacher Redo and Raymon Truijen, coach of Olympic breakdancer B-girl Vicky Bergmans and trainer of world champion breakdance Lorenzo Camboni. Redo and Lorenzo Camboni are the ambassadors for The Floor is Yours. The lessons are for children as of six years old.

Monique Maks, director Jeugdfonds Sport & Cultuur: “Particularly children that grow up in poverty, and these are still 378,000 children in the Netherlands in 2018, need some extra support. This support is offered by Jeugdfonds Sport & Cultuur. We pay the contribution for the sports club, music lessons, hiphop, drawing lessons or something else creative. So that children can discover what they like, get the opportunity to make new friends and increase their world.”

The sponsoring of The Floor is Yours fits within the objectives of BNP Paribas The Netherlands to have a positive impact in the Dutch cultural sector and the international objectives of the BNP Paribas Foundation’s international programme Dream Up.

Founded by the BNP Paribas Foundation in 2015, Dream Up aims to support children and youth on five continents who are economically underprivileged, or living in a context of social or academic exclusion or a specific handicap, giving them the opportunity to practice an artistic discipline. The programme has been renewed in 2018 for a three-year period with an additional budget of Eur 1.8 million which will offer support to 20,000 children in 30 countries.