Live music makes people happy and brings them together
Amsterdam, 17 June 2015 – About half of the Dutch between the age of 25 and 55 agree that music education in schools is inadequate. A bit more than half (54%) thinks that more money should be available for music schools, so music lessons will be accessible to any child. This is demonstrated by the yearly Music Monitor by BNP Paribas, one of the main sponsors of the North Sea Jazz Festival.
Music is alive among the Dutch. The Music Monitor shows that 3 out of 5 people experience happiness when listening to live music. 72% of the respondents indicate that live music brings people together. Surprisingly, Dutch music education does not adhere to this. The Dutch think music lessons contribute to the development of a child (67%). In addition, it is important that music lessons are affordable for anyone. So important even, that almost one third (32%) agrees that all children should be trained to play a music instrument for at least three months.
Jasperina Hoogerwaard, spokesperson of BNP Paribas: ‘Development and education are highly important. With that conviction, we stimulate education in various forms, for example programs at schools that aim to teach young people how to handle money, and with regard to music education we support North Sea Jazz Kids. During this one day festival on July 5th, children can dance, make music (instruments) and let off steam in workshops. These activities introduce children to music and jazz in a playful manner. Contributing to education fits well with BNP Paribas’ social responsibility.
North Sea Jazz and BNP Paribas
Music and music festivals bring people together. With jazz, all music styles are incorporated. For two decades, BNP Paribas has been contributing to cultural initiatives surrounding jazz.
‘We choose cultural events to stress our long-term commitment in the countries where we are located. We have been sponsoring North Sea Jazz for five years now. Our music monitor shows that live music makes three out of five Dutch people happy. 75% even agrees that music brings people together. We are proud to bring people together with our sponsorship and contribute to the sense of happiness people get from live music’, says Jasperina Hoogerwaard, spokesperson BNP Paribas.